Background to the 7 benefits of using SMS Broadcasts
In today’s world, emergency situations can occur at any time and in any place. Whether it’s natural disasters, acts of terrorism, or other unforeseen circumstances, it’s important to have a reliable and efficient way of communicating with people in emergency situations. SMS broadcasts have emerged as one of the most effective ways of doing this, and in this article, we’ll explore the top 7 benefits of using SMS for emergency communication.
But first, what is an SMS broadcast? An SMS broadcast is a method of sending a text message to a large number of people at once. Unlike a regular text message, which is sent to one person at a time, an SMS broadcast allows you to send a message to thousands of people at once, making it an ideal method for emergency communication.
Now, let’s dive into the benefits of using SMS broadcasts for emergency communication:
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1. Speed and Reliability
In an emergency situation, time is of the essence. SMS broadcasts are incredibly fast and reliable, ensuring that your message reaches people quickly and efficiently. Unlike other forms of communication, such as email or phone calls, SMS messages are almost always delivered instantly. This means that you can quickly and easily communicate critical information to large groups of people in real-time, allowing them to take appropriate action.
With through-put figures approaching 1,250 messages per minute delivered to any network you can get a consistent message out across a large organisation instantly.
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2. Cost-Effective
SMS broadcasts are a cost-effective way of communicating with large groups of people. They are much cheaper than other forms of communication, such as person to person phone calls or mailing out letters. With our competitive pricing and flexible plans, you can choose the right package for your needs and budget.
Using the same infrastructure SMS can be converted to voice messages and sent as a direct phone call.
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3. Reach a Large Audience
SMS broadcasts allow you to reach a large audience quickly and easily. You can send messages to thousands of people at once, making it an ideal method for emergency communication. This is particularly important in emergency situations, where time is critical, and you need to reach as many people as possible as quickly as possible.
Any delays in delivery from using a non-automated solution will only spread panic and rumours as the message would break slowly, randomly and in a haphazard fashion causing alarm, confusion and lack of cohesion.

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4. Increased Response Rates
SMS broadcasts have a higher response rate than other forms of communication. People are more likely to respond to a text message than they are to an email or phone call. This means that you can quickly and easily get critical information to people and receive responses from them, allowing you to make informed decisions in real-time.
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5. Personalisation
SMS broadcasts can be personalized to include the recipient’s name or other relevant information. This makes the message more personal and increases the likelihood that people will read and respond to it. Additionally, SMS broadcast messages allow you to customize the message to include specific instructions or information relevant to the emergency situation.
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6. Easy to Use
SMS broadcasts are incredibly easy to use. Most providers, not just the Calling Tree though we do think our offering is super intuitive, offer interfaces that allow you to quickly and easily create and send messages to large groups of people. With 24×7 customer support and training to help you get the most out of your SMS broadcast service.
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7. Effective Communication
Finally, SMS broadcasts are an effective form of communication. They allow you to quickly and easily communicate critical information to large groups of people, ensuring that everyone is on the same page and taking appropriate action. Additionally, SMS messages are often read within minutes of being received, making them an ideal method for time-sensitive information.
Conclusion
SMS broadcasts are an incredibly effective way of communicating with large groups of people in emergency situations. They are fast, reliable, cost-effective, and easy to use, making them an ideal choice for organizations and individuals looking to communicate critical information quickly and efficiently.
Whether you’re dealing with a natural disaster, act of terrorism, or other emergency situation, SMS broadcasts can help you get the message out fast and ensure that everyone is on the same page.
To perfect your SMS writing style you might like to read our other blog articles such as the one highlighted.